The company was founded in 1958, when the Franco brothers began the production of wrought wool felt in the buildings that until then had been used for other processes. This was not an obvious choice since the manufacture of felt was not well known in the Biella area, which was normally oriented towards traditional textile productions, such as spinning or weaving. Since then the Franco family, with the tenacity that distinguishes typical Piedmontese families, has carried on with passion and dedication the creation of this particular and ancient product, knowing how to adapt and renew, while maintaining a close link with tradition and not forgetting about it's past.